NIC MAP AI Skills

Designing a New AI-Powered Experience

Product Design

Product Design

UX/UI Design

UX/UI Design

User Flows

User Flows

Prototyping

Prototyping

QA

QA

Overview

NIC MAP is a B2B market data platform used by investors, operators, and developers in the senior housing industry. The company wanted to introduce an AI-powered product that could help users complete complex tasks and spend less time manually analyzing data.

The concept was AI Skills — a collection of AI-powered capabilities designed around specific tasks. Instead of asking a chatbot questions, users would provide the files, documents, or data required for a task, and the AI would analyze that information to produce insights, reports, and other outputs.

I collaborated with the product design lead, product manager, and engineers to take the product from concept through engineering handoff.

NIC MAP is a B2B market data platform used by investors, operators, and developers in the senior housing industry. The company wanted to introduce an AI-powered product that could help users complete complex tasks and spend less time manually analyzing data.

The concept was AI Skills — a collection of AI-powered capabilities designed around specific tasks. Instead of asking a chatbot questions, users would provide the files, documents, or data required for a task, and the AI would analyze that information to produce insights, reports, and other outputs.

I collaborated with the product design lead, product manager, and engineers to take the product from concept through engineering handoff.

Type

In-house Product

Role

Product Designer

Date

2025

Deliverables

Engineering handoff

Tools

Figma

Team

Product Design Lead, Product Manager, Engineers

Problem

AI Skills can support many types of tasks, but users would first need to understand what they could accomplish, what information they would need to provide, and what they would receive in return. With 50+ capabilities and different types of NIC MAP users, the experience could easily become difficult to navigate and understand.

The goal was to create a clear starting point that would help users find the right tool for their needs, guide them through the required inputs, and make the input → analysis → output flow feel straightforward.

Design Process

I started by defining how users would navigate and discover AI Skills. Instead of presenting every tool all at once, I organized the landing screen into 3–4 task-based categories representing common workflows for senior housing professionals.

This created a two-level hierarchy:

Level 1 — Categories
High-level work types that help users identify what they want to accomplish.

Level 2 — Skills
Individual AI tools presented within each category.

Designing the AI Skill Experience

Once the user flow had been established, I designed the AI Skill experience around three stages: input → processing → output. This included defining the information and files users needed to provide, how the AI communicated progress while processing, and how the analysis or report was presented as a downloadable PDF.

I also designed the different states needed to support the experience, including loading, empty, and error states.

From there, I created interactive prototypes and refined the experience with the product design lead, product manager, and engineer.

Engineering Handoff

To prepare the final prototype for implementation, I provided design annotations and handoff notes to clarify interactions, states, and edge cases. As implementation progressed, we made a few rounds of design iterations based on technical constraints and engineering feedback.

After implementation, I conducted a design QA to review the product against the final designs. I documented remaining issues and opportunities for improvement to carry into Phase 2.

Designed by Jackie Pham

phamjle@gmail.com

Virginia, USA

Designed by Jackie Pham

phamjle@gmail.com

Virginia, USA